![]() Is wonky veg coming to an Asda near you? Check the store list for details. It may be too large, too small, odd-shaped or have blemishes.Īsda has already announced that 340 more tonnes of carrots and 300 more tonnes of sweet potatoes have been sold in store as a result of this initiative but revised requirements around tomatoes, grapes, citrus fruit and white potatoes now mean that a further 3,000 tonnes of fresh produce will be sold on shelves this year alone. ![]() Produce may be classed as “waste” simply because it doesn’t meet exact specifications. Figueiredo notes that earlier this year, Wal-Mart's UK grocery chain, Asda, began selling 'wonky veg' boxes each containing 11 pounds of various misshapen fruits and vegetables in hundreds. ![]() The scheme will result in at least 500 tonnes of “waste” fruit and veg being taken from farmers and sold in Asda by the end of 2016, reported the Daily Record. More: Homeless hostels and women’s refuges to benefit from supermarket food wasteĬustomers have taken to social media to show their love for Wonky Veg boxes: and, in turn, further support our growers to ensure we’re buying as much of their crop as possible.” “We’re extremely excited to be able to bring the wonky veg box to even more people across the U.K. In February Asda turned its trial of a wonky veg box - containing a variety of misshapen veg for £3. Fruit and veg boxes delivered straight to your door. ![]() “We knew from our initial research that customers aren’t phased by the odd knobble here or a bruise there and like the fact that our wonky range is a little bit cheaper, but including this ‘ugly’ veg in a mixed box format has helped customers save even more money and plan meals for the family for the whole week, ensuring nothing is thrown away, even when it’s taken out of the supermarket aisle. Reduce food waste and rescue wonky fruit and veg thats too big or too small. Ian Harrison, Asda’s produce quality director, said: “We’ve been absolutely overwhelmed by the response to our wonky vegetable box and think it shows just how conscious our customers are of food waste, particularly in the produce aisle. At £3.50 per box, it’s 30 percent cheaper than a non-wonky equivalent. Enter Wonky Box, a food-rescue enterprise that is not only saving wonky fruits and vegetables from becoming waste, but is also helping growers, consumers and. More: Mum saved £11,000 in a year by “eco thrifty living”Īs part of the retail giant’s efforts to cut down on food waste, 10,000 boxes will go on sale in the stores on a monthly basis from March.Įach box contains enough to feed a family of four for a working week - 5 kilograms of fresh fruit and veg, such as carrots, potatoes, peppers, leeks, onions, parsnips, cucumber and cabbage (exact contents will vary according to the season). ![]()
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